😎 Bryson is building a deliberate image — and it's working! 😎

GM. This is Easy Pars. The golf newsletter that celebrates sportsmanship much more than golf drama.

Here’s what we’ve got for you today:

• A tale of two #2s (and Bryson’s epic win)

• Why what DeChambeau is doing is very important

• The best content from around the web

Bryson takes home a major!

We’ve reported on Bryson DeChambeau for a while.

Yes, he went to LIV. Yes, he once wasn’t viewed in a positive light by most in the golf community.

But he’s worked tirelessly over the past couple of years to refine his game and his image. And people are beginning to take notice of the showmanship and talent Bryson exhibits.

Now, he’s backed up the image with a major victory at Pinehurst #2.

This U.S. Open was an epic battle which came down between Rory and Bryson. Then, the last 5-hole-stretch which Rory had all but won.

It was the back nine where both players floundered, but Bryson rebounded in just the nick of time to pull out the victory.

Here are the condensed highlights from round 4 on YouTube (full highlight reel in the links below).

And now why we feel Bryson’s renewed image is important (and why it’s happening).

Bryson started a popular YouTube channel, which is bringing younger people into the fold. He also has become a man of the people.

Remember Valhalla?

Bryson came in 2nd to Xander Shauffele. Of course he was disappointed, but he (of course) congratulated Xander on his victory.

Now, we contrast this with Rory McIlroy.

In the past 4-8 weeks, Rory has been in the news — positively and negatively.

• Flip-flopping on LIV

• News of a split with his wife

• Multiple wins on tour

• Calling off the divorce

Life, right? We actively try to avoid the personal lives of golfers, unless it’s the world #1 getting arrested.

So what are we focused on? Bryson’s stand-up attitude, and Rory’s unfortunate reaction to placing 2nd.

Rory, left immediately after the final round. Threw his clubs in his club-provided car and left — Literally moments after losing to DeChambeau by one stroke.

Here’s video of it here:

Golf Digest even called him on it here:

We honestly hate to see it. Easy Pars also hopes he can cement his image (and legacy) within the next couple of years.

Taking a look at Bryson may be a good start. Just watch this video (he was greeting fans every single day. His priorities and swing are locked in (even if the swing is funny-looking).

Bryson is showing that popularity goes hand-in-hand with a mix of sportsmanship, showmanship, and talent.

It’s good for the game.

Around the links 🏌️‍♂️

• The full highlight reel from round 4 (really good watch, if you need some background distraction).

• Watch Johnson Wagner recreate DeChambeau’s bunker shot on 18, and get it closer than he did — while Bryson was right there.

• YouTuber, Josh Mayer, entered a speed golf competition with zero training 😂. A great introduction to professional speed golf, which is (apparently) a thing.

Meme of the Day

Same

😂😂

That’s it for today, golfer. We’ll be back next Monday, with the best highlights from the week. Not breaking news, only the best stories with a take that you love to read.

Later gator,

E.